12 January 12
The Right Brain vs. Left Brain of Marketers [Infographic] People are often described as either left-brain thinkers or right-brain thinkers. As a marketer, the type of thinker you are guides the campaigns you design. (via: marketo)

The Right Brain vs. Left Brain of Marketers [Infographic]

People are often described as either left-brain thinkers or right-brain thinkers. As a marketer, the type of thinker you are guides the campaigns you design.

(via: marketo)

3 October 11
It’s About The Data…Not Your Gut Awesome post by Swap Chief Jeff Bennett on how marketing is really all about the data.

It’s About The Data…Not Your Gut

Awesome post by Swap Chief Jeff Bennett on how marketing is really all about the data.

2 September 11
Infographic : What’s The Value Of A New Customer? One way to analyze acquisition strategy and estimate marketing costs is to calculate the Lifetime Value (“LTV”) of a customer. Roughly defined, LTV is the projected revenue that a customer will generate during their lifetime. This infographic briefly covers how to calculate LTV and how to use LTV to help solidify a marketing budget. (via: fast co. design)

Infographic : What’s The Value Of A New Customer?

One way to analyze acquisition strategy and estimate marketing costs is to calculate the Lifetime Value (“LTV”) of a customer. Roughly defined, LTV is the projected revenue that a customer will generate during their lifetime. This infographic briefly covers how to calculate LTV and how to use LTV to help solidify a marketing budget.

(via: fast co. design)

6 October 10
The CMO’s Guide to the Social Landscape Click through for full-size infographic.

The CMO’s Guide to the Social Landscape

Click through for full-size infographic.

13 July 10
Old Spice Man Owns Your Internet Today (via: urlesque)

Old Spice Man Owns Your Internet Today

(via: urlesque)

Reblogged: urlesque

25 May 10
[Flash 9 is required to listen to audio.]

David Cross - I Can’t Get Beer in Me

Cult comedian of Mr. Show and Arrested Development fame discusses the ridiculous technological improvements Coors Light has introduced over the years to help people drink beer.

(via: beeriety: scottseaman)

Reblogged: beeriety

17 November 09

Community Management and Social Media

I was asked to visit a class at Northeastern today to talk about building online communities & marketing on social platforms. A former classmate and current colleague Erin G. asked me to visit with her class working on an online social project to discuss some current events in online social space and take a look at what they have. It should be a lot of fun. Read on if you’re into this sort of thing…

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