9 February 12

A 5-Year-Old’s First Impressions of Brand Logos

Designer Adam Ladd puts his daughter on the spot to explore how early some commercial marks—and brand identities—take hold in the collective consciousness.

(via: Adweek)

18 January 11
Toasty Bus Shelter Ad Warms You While You Wait As part of a campaign for their new “Hot ‘n Wholesome” breakfast menu, Caribou Coffee’s ad agency, Colle + McVoy, created these amazing bus shelter advertisements for the city of Minneapolis. Not only do they look like giant ovens, but the heating element on the roof actually works! (via: likecool)

Toasty Bus Shelter Ad Warms You While You Wait

As part of a campaign for their new “Hot ‘n Wholesome” breakfast menu, Caribou Coffee’s ad agency, Colle + McVoy, created these amazing bus shelter advertisements for the city of Minneapolis. Not only do they look like giant ovens, but the heating element on the roof actually works!

(via: likecool)

26 July 10
50 Fantastically Clever Logos

50 Fantastically Clever Logos

22 July 10
The Champagne of Beers Gets An Updated Logo Miller High Life is one of most well known American beer brands. Earlier this year, the brand introduced a whole new look for all of its packaging and graphics designed by the San Francisco office of Landor, with illustration assistance by Chris Mitchell. (via: beeriety: underconsideration)

The Champagne of Beers Gets An Updated Logo

Miller High Life is one of most well known American beer brands. Earlier this year, the brand introduced a whole new look for all of its packaging and graphics designed by the San Francisco office of Landor, with illustration assistance by Chris Mitchell.

(via: beeriety: underconsideration)

Reblogged: beeriety

15 July 10

How the Old Spice Videos Are Being Made

SILVER FISH HAND CATCH!

(via: thegreg: hilker)

Reblogged: thegreg

9 February 10
Beeriety’s Super Bowl Beer Ad Roundup Every year millions tune in to watch the NFL’s biggest game of the year. While the game is the main attraction, some tune in just to watch the creative and big-budget commercials. Beer commercials are always a staple of this yearly tradition, and Super Bowl XLIV was no exception… (via: beeriety)

Beeriety’s Super Bowl Beer Ad Roundup

Every year millions tune in to watch the NFL’s biggest game of the year. While the game is the main attraction, some tune in just to watch the creative and big-budget commercials. Beer commercials are always a staple of this yearly tradition, and Super Bowl XLIV was no exception…

(via: beeriety)

Reblogged: beeriety

20 August 09
CBS Embeds A Video Playing Ad in Entertainmant Weekly Magazine In the latest example of finding media innovation where you’d least expect it, CBS is embedding a video player in a print ad in Entertainment Weekly that will serve up a buffet of its fall TV lineup. The CBS foray into a print-digital alliance plays full-motion video at a crisp resolution. The ad, dubbed by CBS and partner Pepsi Max “the first-ever VIP (video-in-print) promotion,” works like one of those audio greeting cards. Opening the page activates the player, which is a quarter-inch–thick screen seen through a cutaway between two pages concealing the larger circuit board underneath. Click through for a demo of the video-in-print ad. (via: thefirewire)

CBS Embeds A Video Playing Ad in Entertainmant Weekly Magazine

In the latest example of finding media innovation where you’d least expect it, CBS is embedding a video player in a print ad in Entertainment Weekly that will serve up a buffet of its fall TV lineup.

The CBS foray into a print-digital alliance plays full-motion video at a crisp resolution. The ad, dubbed by CBS and partner Pepsi Max “the first-ever VIP (video-in-print) promotion,” works like one of those audio greeting cards. Opening the page activates the player, which is a quarter-inch–thick screen seen through a cutaway between two pages concealing the larger circuit board underneath.

Click through for a demo of the video-in-print ad.

(via: thefirewire)