2 September 11
Infographic : What’s The Value Of A New Customer? One way to analyze acquisition strategy and estimate marketing costs is to calculate the Lifetime Value (“LTV”) of a customer. Roughly defined, LTV is the projected revenue that a customer will generate during their lifetime. This infographic briefly covers how to calculate LTV and how to use LTV to help solidify a marketing budget. (via: fast co. design)

Infographic : What’s The Value Of A New Customer?

One way to analyze acquisition strategy and estimate marketing costs is to calculate the Lifetime Value (“LTV”) of a customer. Roughly defined, LTV is the projected revenue that a customer will generate during their lifetime. This infographic briefly covers how to calculate LTV and how to use LTV to help solidify a marketing budget.

(via: fast co. design)

30 June 11
Justin Timberlake takes the reigns at Myspace. Ugh, just get back in the studio already. (via: carrotcreative)

Justin Timberlake takes the reigns at Myspace.

Ugh, just get back in the studio already.

(via: carrotcreative)

Reblogged: carrotcreative

26 August 10
Thoughts on the Sale of Magic Hat and Pyramid Recently the parent company of popular craft breweries Magic Hat and Pyramid was sold to North American Breweries, the group responsible for such questionable products as Labatt Blue and Seagram’s Escapes wine coolers. While many see this as bad news, I explain why it might actually be good for craft beer in the long run. (via: beeriety)

Thoughts on the Sale of Magic Hat and Pyramid

Recently the parent company of popular craft breweries Magic Hat and Pyramid was sold to North American Breweries, the group responsible for such questionable products as Labatt Blue and Seagram’s Escapes wine coolers. While many see this as bad news, I explain why it might actually be good for craft beer in the long run.

(via: beeriety)

Reblogged: beeriety

1 June 10
Lala goes bye-bye, will iTunes.com take its place?

Lala goes bye-bye, will iTunes.com take its place?

28 April 10
Where Will AOL Spend Its $187 Million? AOL just sold its instant messaging company ICQ to Russian holding firm Digital Sky Technologies for $187 million and Business Insider suggests AOL invest it in Tumblr.

Where Will AOL Spend Its $187 Million?

AOL just sold its instant messaging company ICQ to Russian holding firm Digital Sky Technologies for $187 million and Business Insider suggests AOL invest it in Tumblr.

7 December 09
Apple Has Acquired Lala Is a cloud-based version of iTunes on the way?

Apple Has Acquired Lala

Is a cloud-based version of iTunes on the way?